| Proven Web Design Techniques for Optimal SEO | | | | Meta Keywords: These are the keyword phrases |
| Advantage | | | | that most closely match the content of the page they |
| Effective On-Site or On-Page SEO can make a | | | | are used upon. If you plan to use a Meta Keyword |
| significant difference in your SERP placement when | | | | be sure that the keyword appears in the content body |
| you are competing for the top spot on Google. Be | | | | or you can be penalized for this. |
| sure to take advantage of those elements that you | | | | Header Tags: Include your primary keyword for the |
| can control within your website itself to help improve | | | | page within H1 tags, secondary keyword in H2 tags, |
| your SERP position. | | | | etc. |
| Your top keyword phrase should appear in your | | | | Use text that describes your images for alt text |
| domain name. This simple tip gives you an advantage | | | | data. Do not put unrelated keyword phrases in your |
| if followed. | | | | alt text; you can be penalized for this. |
| Your keyword phrase should appear in your URL. | | | | Be sure to use anchor text for all of your internal |
| This means that you should name your pages carefully | | | | links. When linking from one internal web page to |
| to be sure that you match keywords with page titles. | | | | another internal web page you should use anchor text |
| Meta data: Meta Descriptions, and Meta Keywords. | | | | in the same manner that you would a back-link. |
| These elements are not actually displayed on the | | | | Keep your outbound links down to a minimum and link |
| webpage itself but they are used to tell the search | | | | only to quality websites. |
| engines about the webpage and its contents. | | | | The following are things that you do not want to do on |
| When creating the Meta Description, use plain English in | | | | your web pages. |
| complete sentence form. | | | | Do not use images that include text or phrases. The |
| For example: You are creating the Meta Description | | | | search engines cannot read the text within an image |
| for the About Us page on a website devoted to pet | | | | file. |
| supplies, you might write something similar to this: | | | | Keyword stuffing: Over using a keyword phrase to |
| 'Founded in 2003, we are a Pet Product Supply | | | | the point where it starts to sound spammy will |
| Company that specializes in exotic Pets.' | | | | definitely get your page penalized. |
| It is very important to write your Meta Descriptions in | | | | Avoid vulgarity. Do not use profanity in your page |
| complete sentences and to be sure that the content is | | | | content. This will get you penalized as well. |
| relevant to the webpage because many times this | | | | Do not use invisible text; that is, invisible to the website |
| Meta Description data is what the search engine will | | | | viewer but visible to the Search Engine Spider. |
| display in the SERP listing just below the actual link | | | | Following these simple tips will give you a great |
| (between the link and the URL.) | | | | advantage over the typical website. |