Top 5 Selling Words to Add Power to Your Sales Copy

Borrow from copy and marketing experts these 5Take the risk out of using your product or service and
SELLING Words and start seeing better results!leads are more likely to become buying customers!
Integrate these words into your website copy, intoMoney making marketing is about MOTIVATING THE
your newsletter, your Landing pages, Splash Pages,reader - who is actually your BUYER!
and into all your sales offers to increase responseYour job in your copy writing is to SELL not to TELL.
rates!People want to know instantly what is in it for them.
#1: FREEThey want to know the benefits they will get. They
You, me, everyone likes FREE. Include the word FREEwant to know if I do X I will get Y! Talk to your
in your offer and you will see better response rates!readers as buyers. It's a personal dialogue not a one
#2: EASY!size fits all approach. Make it easy for people to
Tell your prospective customers that your product orWANT to do business with you. Give prospective
service is EASY to use and you will get attention. Nobuyers no reason NOT to do business with you.
one likes complication.Effective copywriting that gets results is punchy,
#3: FAST!benefit laden copy that MOVES people to respond,
That's right consumers like results fast!not tomorrow but TODAY! Include offers, enticements,
What's more effective to say . 'You'll see resultsrealistic pitches that make the buyer take action NOW!
FAST!' ....or to say... 'You'll see results in 4 - 6 weeks.'Some words are more motivating than others. FREE.
#4: FUN!FUN. EASY. Guaranteed. Safe. Natural. Don't WAIT!
We all need a little humor in our lives. Use the wordLimited TIME! BUY NOW AND GET THIS! These
FUN in your sales copy (if appropriate) and peoplewords motivate a response and that is ALWAYS
take more notice.your goal in marketing and it starts with good copy.
#5: GUARANTEED!