| Seth Godin understands the idea behind giving a | | | | list. |
| product away for what seems to be nothing. Is it really | | | | Powerful promotional marketing can be achieved by |
| for free, we want to know? Yes, Seth wrote a book | | | | giving away free samples of a product and the |
| which was entitled, "The Idea Virus". He had it published | | | | internet is just the place to do. Free stuff online is |
| in the year 2000 and decided to do something that | | | | available to everyone. From free samples to the |
| very few writers have ever done before. He decided | | | | humble coupon. A recent survey has shown that just |
| to give the book away for nothing. For no cost at all, all | | | | under 80% of the population use coupons. They work |
| you had to do was to want to read it, and have | | | | well and are another affordable promotional option for |
| access to the internet. This was a free e-book. | | | | small businesses. |
| It took less than a month for 400,000 people to | | | | All of these online marketing strategies have been |
| download and read 'The Idea Virus". So did he really | | | | designed to reach you, the consumer, and influence |
| lose a lot of money by giving his book away for free | | | | your choices. Never forget that as consumers we |
| online? The results speak for themselves. People | | | | have buying power. Take advantage of this free online |
| talked. Word of mouth is powerful in the advertising | | | | stuff. Simply type 'free stuff' into your search engine |
| game and he went on to sell the hard copy of his | | | | and away you go! |
| book and made number 5 on the Amazon best seller | | | | |