| For many businesses, their website is the shop | | | | both management and technical experts take part in |
| window. It is the first place people will look for | | | | the process. |
| information on the company, or it is the first time they | | | | Strengths; Identifying your strengths is very useful |
| have even heard of the company. We all know first | | | | place to start as it will highlight both what is not the |
| impressions count; you should want to ensure you are | | | | most important area to work on 'don't fix what is not |
| making a good one. | | | | broken' but also can show whether or not these |
| When taking the time to analyse your site you should | | | | strengths are clear to your visitors. |
| look to apply a proven methodology to the process. | | | | Weaknesses; Always a very important part of a |
| This will make sure you are asking the right questions | | | | SWOT analysis as this is the area that is holding you |
| and getting the right answers. | | | | back so make sure you don't when performing the |
| It is important to identify what your strengths are, so | | | | analysis. This is the area that you will be working on |
| that the resources you have are not trying to fix what | | | | first. |
| is not broken, and equally well where there are | | | | Opportunities; This is the exciting part, what can you |
| weaknesses so we know what could be putting | | | | achieve? What is possible? Try to keep an open mind, |
| people off of your business, and preventing you | | | | as this is the future. Make sure that your team |
| achieving your business goals. | | | | performing the SWOT analysis is aware of emerging |
| SWOT Analysis highlights the strengths, weaknesses, | | | | technologies and trends so that you push the |
| opportunities and threats from a strategic point of | | | | boundaries here. |
| view, enabling you to identify a clear strategy on how | | | | Threats; A thorough analysis of the threats to your |
| you can move forwards with your website, maximise | | | | website are essential, and while many may link to your |
| its potential, and ensure that instead of holding you | | | | weaknesses, many may also be from external |
| back, your online presence is pushing you forward. | | | | environments beyond your control. Keep these in mind |
| A thorough understanding of the issue being | | | | when you layout your plan following your successful |
| addressed is important for a successful instance of a | | | | SWOT Analysis and make sure you stay one step |
| SWOT analysis so in this instance it is essential that | | | | ahead. |