| Over the years new products are introduced to the | | | | marketers to attract huge numbers of consumers by |
| public by well known stars. Convincing and effective | | | | doing online sampling. The approach is simple: provide a |
| commercials are catching our attention, so we want to | | | | website for savvy Internet users where they can |
| try these products. Having doubts if it is going to work | | | | check for products and inquire for free samples. |
| for you? It's natural to ask this question as the product | | | | Advantages of online samples include a 24/7 |
| is new and no testimony has been presented yet to | | | | availability for consumers to check, a wider audience, |
| support it. Product sampling resolves that by giving | | | | feedback and comments easily gathered, easy |
| consumers the opportunity to try products without | | | | monitoring of products, and cost efficient |
| having to spend a single penny. | | | | implementation. |
| Traditional method of product sampling are expensive. | | | | With the increasing numbers of Internet users, online |
| In order for companies to engage in product sampling | | | | samples are the best method to reach a wider |
| they must choose a venue, time, and target | | | | audience. Products or services can be presented on a |
| consumers. Often they use third party vendors to | | | | single website where consumers have the freedom |
| conduct the sampling on their behalf. That method is | | | | on choosing which product they want to inquire. |
| not so cost effective, as it is only limited to a small | | | | Several companies are now changing their course with |
| group of audience present. | | | | product sampling. They are slowly adapting the online |
| The explosion of the Internet paved the way for | | | | product sampling concept to maximize their market. |