Learning the Web Through Experience

I started as a website designer several years ago. Aton the web and my design skills. But a strong business
that time, website management was the #1 job in theisn't built with design skills alone, at least not for me.
country to have. So what did I do? I went to school toAfter a couple of years working my design business, I
learn about website management. It took me a couplegot more confident and started to take on larger jobs.
of years to realize just how huge and unspecific theThen I got the call one day to develop a website that
term "website management" was. It wasn't a briefhad a content management system that and a special
description like "PHP Programmer" or "Databasefeature that would create other websites and pull from
Programmer." It was broad, covering the wholethe same database. My first notion was to RUN! But I
industry and if you think about it, it kind of implies thatremember my favorite professor telling me that I
the person calling themselves a "website manager"should "never turn down a job that I thought I couldn't
can do everything. The same holds true for thosedo" and that "I should look at it as a learning
individuals that call themselves "Web Masters."opportunity." That was probably the best advice I've
I think working in the web/internet industry is sort of likeever gotten. I still use it today and every time I think I
being a doctor. You need to figure out what areacan't do something, I just remember, every challenge is
you're going to specialize in and become very strong ina opportunity for growth. How did I do the project? I
that area. In my industry, it's best to figure out whetherhired a group of programmers to do the job for me
you're a good manager and can manage big projects,and I did the design work. It's been a few years since
of if you really like design and graphics, or if you'rethat project and we're still working together today.
great at programming and think in numbers and code.I'm still facing some challenges today. I am in the
Whatever your desire, focus on it and become reallyprocess of opening a full service website development
good at it.company and there are several areas that are new to
I decided to specialize in design and I think I'm prettyme. I've been around them in some capacity for some
good at it, or so people tell me I am. I love it anywaytime but they really are new territory because I'm
and I guess you have to love something to be good attaking them on. I'm looking at website development and
it, at least for an extended period of time. I've beenhosting as well as templates and website marketing.
tempted over the years to diversify and add things toFor a designer, this is all a challenge and I allow it to be
my set of skills. I've tried PHP and started a class, butand I face the challenge. I can't tell you how many
my design work got too busy and I had to removetimes I've had to call support. And the one key feature
myself from the class. Then I tried graphic design andI look for when taking this stuff on it, 24/7 live
print work. Then I got screwed on a job and had tocustomer support. If the companies I chose didn't have
eat $500 because of an error on the print work thatthat, I would really be lost.
the client approved. So I took that as a sign to focus