Case Management Software - Outlook Integration Enables Lawyers to Bill More and Work Smarter

Latest-generation Outlook Integration technology,master database, the change is reflected in every
employed by the top case management systems,user's card file, so everyone has the most up-to-date
takes the issue of "user adoption" by attorneys andcontact information for each client.
effectively removes the barriers that commonlyOutlook Integration gives users the ability to organize
impede the capturing and sharing of critical datacontacts by party type or categories (plaintiff,
across the firm. Today's systems are easy-to-use,defendant, etc.). Users can associate the party with
seamless and allow attorneys to continue working inone or more cases, giving administrators the
the environment where they already spend a largeopportunity to search the system to easily identify
portion of their time - in Microsoft Outlook.parties associated with certain cases or matters, and
In the past (and in some cases even today)the ability to establish the relationship each party has to
developers of these systems have attempted toa case. In addition, once that information is captured, a
"push a large rock up a steep hill" by insisting thatgood case management system will automatically
lawyers log into an entirely new interface in order toconduct a conflict of interest search.
participate in the system. User adoption struggles asTasks: Law offices use Outlook tools to create To Do
law firms investing in these systems find attorneys areitems or packages for all lawyers and support staff
reluctant to embrace new processes that go againstassigned to a case or matter. Today's case
the way they are already accustomed to working.management systems allow To Do management (also
Innovators in legal technology acknowledged that therereferred to as tasks, ticklers or critical date reminders)
must be a better way, and have focused on designingto be fully integrated with appointments, documents
"smart" case management tools that integrate tightlyand other components of the system. With Outlook
with the Microsoft Office suite. By deploying a stealthIntegration, law offices have the have the ability to
approach to collecting case and matter data thatmanage To Do items for individual, group, practice area
seamlessly fits the way attorneys work, theseor firm-wide reporting.
technology leaders have succeeded in tailoring theirPiecemeal vs. the Real Deal
systems to the natural daily workflow of today's lawAn all too common scenario still seen in some law
office.firms today is the insistence to forego a CMS in favor
As a result, the industry has seen an increase in userof an inadequate combination of Outlook, Word and a
adoption, as well as a significant improvement in thedocument management application. Such a system
success rate of legal case managementleaves too many holes in the process.
implementations.Outlook and Word are excellent programs, but they
The Lawyer's Outlook - A Historyare not designed as "collaboration" tools. And
According to ILTA's 2009 Technology Survey, 94% ofdocument management systems, once a good step
law firms are now using Microsoft Outlook/Exchangefor law firms, only provide a fraction of the benefits
as their primary email platform. In a legal industry onceoffered by a good case management system.
dominated by Novell's GroupWise and, to a lesserThese systems also do not allow you the ability to
extent, Lotus Notes, it is by no means a stretch toassign workflow or to create standardized processes
declare Microsoft Office as the de facto "standard"and procedures to follow.
among personal information managers.In short, Outlook is a great "personal" information
By positioning itself as the market leader in productivitymanager, and it does a great job of expressing
software, Microsoft has become an attractive choiceeverything that is going on in the workday of the
for IT Directors for a variety of reasons. The userindividual professional. Where it falls short is being able
interface is familiar and intuitive to many, helping toto provide the "big picture" of what is going on in the
control training time and cost. Outlook and Exchangefirm.
work very well together, cutting down on ITEmbedded case management technology into the
involvement in configuration. Outlook 2007 raises theMicrosoft Outlook environment allows firm
bar with regards to organization of Email, Contacts andmanagement to truly get the big picture - what people
Calendar, making it easier to organize and delegate.are doing, when they're doing it, where they're going to
And, despite Microsoft's reputation on the issue,be and what the resources are so they can make
Outlook 2007 includes strong security abilities andadjustments in overall scheduling. That's a piece that
features.Outlook alone doesn't bring to the table, and that's also
So what is the advantage of Outlook to a law firm, asthe component that allows even the most disorganized
opposed to an accounting or an engineering firm?law office to become an efficient and collaborative
Out-of-the box, there really isn't much of anorganization.
advantage, nor should there be. It has never been aWhat Every Lawyer Wants to Know (and Isn't Afraid
part of Microsoft's business philosophy to developto Ask)
versions of Outlook that meet the needs of individualWe've examined some of the benefits of case
vertical markets such as legal.management/Outlook Integration from a firm
Instead, Microsoft chooses to release broad-basedperspective. So how do you answer the question
applications that meet the needs of organizations"what's in it for me?" ("Me" referring to those individuals
across the board, while relying on their partners towhose input is most essential to the success of any
develop the add-in functionality to help fine-tune it toCMS - the Lawyers)
the needs of industry-specific organizations such asA case management system allows attorneys to
law practices. It is a testament to Microsoft and theirbetter leverage all of the resources that are available
engineering that they have built an application such asto them within the firm. An associate, for example,
Outlook that has such a high degree of applicabilitymay be able to lend a hand by helping to cover some
across so many individual markets, and that it was builtimportant agenda items, but only if they have access
on an open architecture that allows legal technologyto the necessary information. If an attorney is out of
partners to embed case management technologythe office and a client calls with a request, someone
which enables the software to perform functionselse within the firm would be able to easily access the
directly suited to a legal practice.case or matter information via the case management
The rise of Microsoft Office in law firms has not gonesystem and quickly fill the request. In the past, such
unnoticed by developers of legal case managementclient requests could possibly take 2-3 days to fulfill.
systems. In fact, those companies leading the chargeThis type of response can help relieve stress, as well
would likely agree that the most important componentas go a long way towards increasing client satisfaction.
of any case management system is its ability toCase management systems give attorneys reminders
integrate with Outlook and the Microsoft Office suite.in a wide range of instances such as case activities,
While it is estimated that attorneys and their stafftime capture, etc. These systems serve to make an
spend greater than 70% of their workday with Outlookattorney's life a little easier and a little less stressful.
open on their workstation or within their mobile device,They can also be credited with helping to give
case management companies continue to developattorneys an improved quality of life and better control
integration technologies that allow users to work asover what's going on around them, in addition to
much as possible within this environment in which theyincreased billings. This all adds up to a potent
have grown accustomed.combination for law firms to capitalize on.
Outlook Integration -- definedFurthermore, finding of case and matter-related
At its most basic level, Outlook Integration refers to ainformation is greatly improved. Attorneys quite often
case management system's ability to automaticallyneed to find something and find it quickly. Search
transfer information back and forth seamlesslyfunctions allow attorneys to find things very quickly
between a case management system (CMS). A goodwithout having to comb through folders and subfolders
system that has been tightly integrated with Microsofton the network.
standards will offer bi-directional synchronization,If You Can't Beat 'em, Join 'em
meaning that if an attorney or paralegal enters anMicrosoft Office 2007 represented a major redesign
appointment in Outlook, it will automatically be updatedthat offered a very intuitive user interface. At the
within the CMS and vice-versa. This is referred to assame time, top CMS developers are focusing their
one-time entry.resources on increasing "user adoption" of their
Now considered to be in its fourth generation, CMSproducts, mainly by making their use as seamless as
Outlook Integration technology has gotten stronger andpossible.
stronger, with the best systems representing a trueIn fact, many active contributors to case management
"Outlook client". The current generation focuses onwithin the firm (attorneys for the most part) almost
ease-of-use, allowing for a seamless user experience.never enter the case management environment,
The beauty of these systems lies in the capture ofremaining instead within the Microsoft Office
data via day-to-day workflow, allowing users to buildenvironment all day. The name of the game here is
the case information database while eliminatingcomfort - allowing users to stay in the environment
redundant data entry into separate systems.they are comfortable in (Microsoft Office) while
Case-related information is aggregated in oneremaining active contributors to the data collected
centralized database for answers to questions.within the case database.
By allowing attorneys to remain in the MicrosoftBy focusing efforts on creating as seamless an
environment, law firms can avoid the burden ofexperience as possible, CMS developers avoid a
requiring them to learn an entirely new set of"changing of the culture" and instead, follow the path of
commands. The result is a higher overall rate ofleast resistance by allowing these users to continue
adoption and sharp improvement in the firm-wideworking in the environment they choose. This trend is
sharing and organization of critical case and matterlikely to continue in future generations of case
data.management.
Now let's take a closer look at the four main functionsIf a Tree Falls in the Forrest...
of Outlook that are essential to any legal organization:Or, put another way, if an attorney spends 10 minutes
Email, Calendaring, Contacts and Tasks.drafting an email response to a client inquiry and
Email: It is not uncommon for attorneys to receivedoesn't immediately enter his/her time into the time
upwards of 250 emails in a single day, and law firmsentry system, will it be billed? The answer to this is, all
continually struggle with how to handle the volume. Iftoo often, no.
you talk to an IT Director at any law firm, they are in aAt the base level, any good case management
constant struggle with the sheer size of the Exchangesystem should have the ability to prompt timekeepers
database as it builds up. By being able to take datafor time entries when they initiate or complete certain
and make it available to everyone involved in the case,types of tasks or events. Don't' even waste your time
and not just the attorney who has access to thatlooking at a system that can't do that.
inbox, you're able to make true collaboration possibleMany firms who successfully implement such systems
on cases and matters. That is where the casesee the biggest increase in billable time occur in their
management systemcomes in.Outlook email. Many of attorneys are still not billing for
When users send or receive an email message, theytheir email time, and this represents a huge loss in billing
have the ability to "associate" the message to a casepotential for any law firm.
or matter. Without this association, an attorney may beLet's look at it from a workflow perspective. A legal
able to see his/her personal emails, but there would beassistant creates a document from an attorney's
no way to share that message across the office or todictation. The assistant clicks a button and sends it
get a "case perspective" view of all emails associatedback with note saying "I need you to review this." The
to that case or matter. Associated emails are thendocument shows up in the attorney's review queue.
transferred from Exchange to MS SQL databaseThe attorney reviews it, annotates it and saves it as a
records, becoming part of the integrated casenew version, all within the case management
management information.environment. Then the review is marked complete.
Documents attached to emails have also presentedTwo things happen: 1) the assistant is promptly notified
enormous challenges for law practices struggling withthat the document has been reviewed, and 2) the
organizing mountains of information. A good caseattorney gets prompted to make a time entry for his
management system addresses this issue byher efforts. That alone is going to help accommodate
prompting users to store the document within a casefor a significant increase in billing. At a secondary level,
file.because the case management system has, or should
Another major issue with email involves time capture,have, the ability to track all of the activities, the law firm
which will be explored later in this document.has a nice journal to review during billing to match up
Calendaring: Perhaps the single most important functionthose activities with the information that show up on
for attorneys is the Calendar, which allows them tothe WIP report for the month.
schedule appointments, manage activities, reviewThat is a specific example of how law firms increase
available time and invite others to meetings. Especiallytheir bottom line with a fully integrated CMS. Generally
important with today's reliance on mobility is the abilityspeaking, law firms who implemented such systems
to synchronize calendars with a handheld mobilehave reported an increase in billings on an average of
device such as a Blackberry, iPhone and Windows10-12%, with some firms even reporting much higher
Mobile devices.percentages. Firms often notice a significant
CMS integration with the Outlook Calendaring moduleyear-over-year increase without any justification in
is highly beneficial, as it is in email. Calendar entriesterms of their caseload.
associated with a case or matter create theConclusion...
foundation for a firm's docketing system. OutlookSo what's next? It appears much of the current trends
Integration means once appointments are associated,will continue. Outlook isn't going anywhere any time
the firm can access a case perspective andsoon. However, the way in which case and matter
generatedocketing reports.information is accessed will change. As mentioned
Contacts: The Outlook card file is the modern dayearlier, mobile computing continues to be a driving
"Rolodex" for law firms, the place where lawyers,factor in new technology. Giving lawyers the ability to
paralegals and secretaries enter all client-related data.access case management data via their handheld
Without Outlook integration with a CMS, eachdevices is the future, and systems are moving in this
individual's card file becomes an island of importantdirection.
contact information that cannot be shared with anyoneAs you can see, the "Outlook" is bright for lawyers
else in the firm. Duplicate card files, with varyingand their staff having the ability to collaborate on
degrees of accurate contact information, will existcases through the use of the case management
across the firm. And if a contact's information needs tointerface or the Microsoft Office / Outlook system.
be updated, it can only be updated one card file at aLawyer adoption concerns are eliminated because
time.they are already using Outlook. The true benefits will
CMS companies overcome these issues by creating aexist for law firms who invest in case management
firm-wide "related party database". When a contact'ssystems that transform it into the Lawyer's Outlook.
phone number or email address is updated within the