| A professional and well-written business plan is the | | | | FOR THE MARKET: |
| foundation towards the growth and success of a | | | | Make sure that the products and services your |
| business. It is an essential document for companies | | | | company is offering is uniqueness from the products |
| seeking for funds. If a business plan is professionally | | | | and services of your competitors in you want to gain |
| prepared than it must meet the needs and | | | | defensible position in the market and industry. |
| requirements of both Venture Capitalist and Angel | | | | Defensibility of your market position is an important |
| Investors. A good and high-quality business plan is one | | | | factor that investors and funding sources consider. |
| that answers all investor's questions. | | | | THAT CUSTOMER'S SHOW A READINESS & |
| Following are some important business plan sections | | | | WILLINGNESS TO BUY YOUR PRODUCT: |
| that address different concerns of the investors: | | | | The success of your company is entirely depends on |
| THAT THE COMPANY HAS FOCUS: | | | | the demand of the products or services your |
| The most important section of any business plan is its | | | | company is offering. Both venture capitalist and angel |
| executive summary that highlights all sections of a | | | | investors won't take your business plan seriously if you |
| business plan. Many investors decide just after reading | | | | don't have customers ready and willing to buy your |
| an executive summary whether to grant loan to your | | | | product. |
| company or not. Make sure to clearly and smartly | | | | THAT THE COMPANY'SÂ DYNAMICS ARE |
| define business in this 2 or 3 pages section. | | | | STRONG: |
| THAT THE MARKET HAS POTENTIAL: | | | | The main dynamics of a company that makes its |
| The interest of many equity investors is the growth | | | | value strong are: a sellable product or service and a |
| potential of the market in which you are going to start | | | | management team. Investor invests in a company to |
| your business. Research how big your existing market | | | | get higher return and if your management team |
| is for the products and services you are going to offer. | | | | consists of smart people than you can control |
| THAT THE BUSINESS HAS SPECIFIC SOLUTIONS | | | | expenses and make a profit. |